To get good performance on your website, you absolutely need to ensure great performance in terms of speed. Want to speed up a website in WordPress but don’t know where to start?
If your goal is to speed up page loading, read these tips to optimize the page speed of your website in WordPress and improve your search engine ranking now!
Pagespeed by Google: speed becomes a ranking factor
Page load times greatly affect visitor behavior, especially in the increasingly mobile world we live in today, where users load a site via 4G mobile connection and soon in 5G.
Google has understood this well for some time now, so much so that in July 2018 it officially announced that
Website loading speed is a ranking factor for mobile searches
Here’s the webmaster blog post with which he broke the news.
The birth of the Google Speed Update has also been announced on the official Twitter channels.
Further information can be found in the Webmaster Center at https: // t.co/fF40GJZik0
- Google Webmasters (@googlewmc) July 9, 2018
With this very important update, Google has extended mobile page speed to ranking factors, i.e. mobile page load times are crucial for ranking in mobile search.
But what would be the optimal upload speed?
A study published on Think with Google confirmed that the ideal loading speed is a maximum of 3 seconds.
Think With Google
This shows that beyond three seconds of waiting time, users abandon the site and therefore conversions also start to decrease.
If your WordPress site is slow, read these tips to improve loading times.
Page Speed Optimization: how to optimize site speed in WordPress
We have seen how the speed of a website can reduce the bounce rate, i.e. the rate of abandonment of the site, increase the display times of the pages, improve the User Experience, and therefore also SEO and ranking on Google.
So here are 10 guidelines to speed up the loading of web pages on your WP site.
- Analyze the speed of the site
Before proceeding with Page Speed optimization, it is advisable to have some starting data of the current performance status.
Here are some tools you should definitely use to get a complete analysis of your site’s web performance:
Google PageSpeed Insights
Factors to consider to speed up the site are:
The weight of the pages, which should be less than 2Mb;
The loading time of the pages, which should be less than 3 seconds;
The number of requests to the server, which should be less than 45
The more a page respects these parameters, the higher the overall speed will be.
- Remove unnecessary or unused plugins
Updating plugins or removing unused ones greatly affects CMS performance.
Use only necessary and especially lightweight plugins, but in general try to find alternatives to them if possible.
- Minimize CSS, JS and HTML files
- Use wp-config to optimize the WordPress database PHP file
Optimizing the wp-config.php file, which contains the database data, can speed up your web pages.
Reducing the size of the database will also reduce your site’s memory and CPU.
- Use a CDN for WordPress
A CDN (which stands for Content Delivery Network) is hosting support to increase the speed of your site.
An example of these is CloudFlare, which allows you to distribute content to visitors after optimizing it, taking the load off the webserver.
Basically, when a user visits your website that does not use a CDN, a request is sent to the server to display the content, which responded with the requested web page.
Since a CDN consists of a network of optimized servers scattered around the world with static copies of your content (usually images, videos, JS, CSS, and more), when a user sends the request to view a page, they are shown the files that are on the server that is part of the CDN network geographically closest to them, without receiving the content directly from the server.
That’s why it speeds up content delivery.
- Enable Caching
Enabling caching allows users’ browsers to store information on your site, without requesting it from the database every time.
Browser caching allows you to store data locally so it doesn’t have to be loaded again.
CDNs take advantage of caching technology, which you can also enable via plugins.
- Optimize images
Resizing images is a good strategy to make your site light and fast.
An image should not exceed 200kb and it is advisable to prefer .jpg format to .PHP format.
Larger images should have a maximum width of 1920 PX
There are great tools on the web that can help you reduce the resolution of your images without penalizing quality.
- Choose a fast hosting
Hosting is the engine of your website, so choose a professional hosting that offers you the WordPress package that best meets your needs and most importantly, guarantees excellent performance.
- Use a lightweight theme
Premium templates for WordPress and in general themes with minimal design and clean code and can offer excellent performance in terms of speed.
- Update WordPress
Updating WP allows you to receive the latest updates and new properties and features.
Having the latest version of WordPress installed allows you to fix bugs, align with the latest standards,
but above all to stay safe and avoid the danger of hacker attacks.
Whether it’s a personal site, a business site, a blog, or an e-commerce platform, never allow visitors to leave your site.
As you have been able to observe, the performance of a website strongly affects user behavior and speed is one of the most important factors to consider to improve both performance and organic traffic.
Neglecting this parameter would put at great risk both your visibility on search engines and your credibility in the eyes of users, who would judge your site as unprofessional.
No one on the Web can afford to fall behind, so don’t you either!
If you still have doubts about speed optimization leave me a comment and I’ll get back to you as soon as I can or contact me without obligation!