Proper management of third-party cookies for marketing purposes allows you to avoid the risk of violating the law and start a marketing campaign as planned, reaching the target audience and without underestimating the promotion itself. Here are some good habits.
After Safari (a pioneer in 2017) and Mozilla Firefox (from 2018), Google Chrome (browser used by approximately 65% users) is also planning to 2022 to eliminate the use of third-party cookies, tools that are used more by owners of other domains than visited by a user, who can perform monitoring and re-identification activities for this, and provide them with customized advertising materials using information contained in user history.
In this “apocalyptic” digital market environment (as the Financial Times explains), the Interactive Advertising Bureau (IAB) – an important international organization in the field of marketing, is also promoting its framework for transparency and consensus – recently intervened with a research document called ” The Cookie Era Post Guide for Post Third-Party ”: aims to provide the first answer to a range of extremely interesting questions and to alleviate some of the concerns raised by industry professionals.
Index of topics
Cookies and Tracks
It should be noted that cookies, also has the same functionality as tracking. To make a point: when we talk about cookies, we are referring to the tools that are accepted by browsers on the web, so in reality desktop PC applications and the like.
While applications and mobile devices use other identifiers (e.g. IDFA, AAID, MAID, etc.), they do not change anything with the rules that apply under art. 122 Proclamation. 196/2003 however are tools for “storing information on the contractual or consumer archives or accessing stored information”.
Technically, therefore, depending on the context, the method may vary but include the same control effects.
Permission and monitoring/printing: regulatory framework
I am aware of the first point: at present, privacy and cookie management provisions are being presented worldwide in a large and separate framework.
The e-privacy directive (Directive 2002/58 EC), GDPR, and the California Consumer Privacy Act (CCPA), the most appropriate calculation, are all laws that provide for the provision of (access) access, marketing purposes, personal data, and third parties.
This means that users are more aware of their personal rights than ever before and that companies must do their best to comply with the rules regarding their use in advertising, taking into account major advances, both technically. With company policy, official printing for web audiences.
It should be noted that the EDPB also recently incorporated cookies, with its updated consent guidelines (Guidelines 05/2020 for approval under Regulation 2016/679). The body has made it clear that it does not respect the privacy rights required by GDPR, that the display and use of the webpage depending on the blockchain acceptance of all cookies (so-called cookie wall), and that browsing the page is not considered clear, favorable or indirect.
However, although it provided an overdose and when various European regulatory authorities separated it, the EDPB did not specify anything new with third-party cookies, because the requirements for consideration remain those of the GDPR added to those of Legal Resolution 196/2003 (using the Service Directive).
Appearance of browsers
In addition to complying with the above rules, many companies have taken steps to provide greater security for their users in private, which is now considered a competitive advantage.
As mentioned, Firefox (Mozilla), Edge (Microsoft), Safari (Apple), and Chrome (Google) over the years have developed new features that allow you to block third-party cookies.